Mission

It’s all too easy to get pulled into the vacuum of mundanity and it can be like fighting gravity. While it’s true that we are creatures of habit much like an old record that gets stuck in a groove, which can be monotonous but there are tools in place to help snap us out of it. This brings me to the web creator who exists to uplift virtual societies; passing the torch on to future generations. We’re able to show them the ways, in which we engaged in self expression; although social platforms challenge this.

The web has increasingly become eroded by commercialization and has ceased to be what it used to be: the old fashioned model of people making websites because they enjoy doing it, have skills and talents to share or have something to contribute. It was once a sea of individual and personal web craftsmanship. We did/ do it not because we're looking to gain a slew of new subscribers, monetize each interaction or turn every visitor into a customer; it is a labor of love.

We’re quietly conditioned by the compulsion to make an impression and this sometimes erodes our good senses but it need not become a self fulfilling prophecy. The reality is that we’ve been socialized to believe our primary value comes from making our presence known, competing and gaining recognition. Consequently, we forget that simply being here; making something and sharing it with others can be a worthwhile endeavor because it contributes to the "economy of collaboration."

What I’ve learned is that we volunteer ourselves into participation each time we work on our websites, each time we add to it or switch things up. We shift from being “consumers of the algorithm” to being the cultural engineers of our own spaces. We enter into the gene pool that helps to make the web a more interesting and viable place, which also accounts for something. We’re giving you a little slice of ourselves, our lives and the things we believe are worth making space for on the internet.