Mission

It’s all too easy to get pulled into the vacuum of mundanity and quite frankly; it can be like fighting gravity. While it’s true that we are creatures of habit, being an old record stuck in a groove that keeps skipping in the same spot can be monotonous. As a result, as curators of the web, we pick up the torch of creativity to pass on to future generations the ways in which we engaged in self expression.

The web has increasingly become eroded by commercialization and has ceased to be what it used to be: the old fashioned model of people making websites simply because they genuinely enjoy doing it, have skills and talents to share, or have something meaningful to contribute; not because they’re looking to gain a slew of new subscribers, monetize each interaction or turn every visitor into a customer.

We’re quietly conditioned by the compulsion to make an impression, but the fact that we’ve made it this far matters. We’ve been socialized to believe our primary value comes from making an impression, competing and gaining recognition. As a result, we forget that simply being here, making something and sharing it with others can be a worthwhile endeavor.

That’s when it dawned on me that we volunteer ourselves into participation each time we work on our websites. We commit and enter into the cultural gene pool that helps to make the web a more interesting and viable place, which also accounts for something. We’re giving you a little slice of ourselves and the things we believe are worth making space for on the web.